Over the past 12 years, I’ve worked across just about every corner of marketing—launching ride-sharing apps, reimagining luxury brands, building F&B concepts from scratch, and supporting startups as they take their very first step into market.

I’ve led major campaigns, built strategies from the ground up, and trained in-house teams to think and work more creatively. But somewhere along the way, I kept coming back to the same thought:

Marketing shouldn’t feel confusing, intimidating, or overcomplicated.

It should be powerful. Clear. And maybe even a little bit fun.

That’s what I aim to bring into every project I take on—whether I’m helping a brand clarify their positioning, launch a campaign, or upskill a growing team. Through my boutique consultancy, I partner with businesses who want to market smarter, not louder—with strategies that connect, content that converts, and systems that support real growth.

And now, I’m building something new—

A space for marketers like you to learn what no one ever really teaches you on the job.

It’s called The Marketing Library.

A growing toolkit of checklists, templates, strategies and creative guides to help you grow, get promoted, or start freelancing—without waiting on a manager to hand you the answers.

If you’re ready to take your growth into your own hands, you’re in the right place.

— Ashlea Kristina